| Título | WTF |
| Agencia | McCann Lima |
| Campaña | License plates |
| Anunciante | Peru21 Newspaper |
| Marca | Peru21 |
| Posted | Abril 2014 |
| Sector Empresarial | Periódicos, revistas, libros |
| Lema | Don´t text and drive |
| Sinopsis | In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. |
| Filosofía | Few letters can finish your text or your life. |
| Problema | People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters. |
| Resultado | The word of mouth gave the ads incresing results not only on social networks but also with news correspondants, which gives it the same strong message as the idea it self. |
| Medio | Prensa y publicaciones |
| Responsable de conceptos / redactor | Alvaro Soto |
| Director artístico | Luis Beltran |
| Productor de la agencia | Jacky Salhuana |
| Fotógrafo | henry Livio Davalos Perez |
| Retocador | Pedro Sotelo |
| Retocador | Luis Sotelo |
| Retocador | Carlos Luna |
| Postproducción | Plan B |
| Responsable de la creación | Mauricio Fernández-Maldonado |
| Responsable de la creación | Nicolás Romano |
| Head of art | Giovanni Macco |
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