Women In Need - "Viridu Alert"

BBDO LANKA Colombo, Sri Lanka

3033

Marca: Women In Need
País: Sri Lanka

Anunciante: Women In Need

Título	Viridu Alert
Agencia	BBDO LANKA
Campaña	Viridu Alert
Anunciante	Women In Need
Marca	Women In Need
Fecha de primera difusión/publicación	2018 / 10
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	To address the growing sexual harassment in public transport, WIN created an app '2six4' that helps women contact their friends and the police with just a click. To create awareness about the app and fight sexual harassment, we found the solution inside the public transport itself - ‘Viridu Alert’. We collaborated with a famous local Viridu singer, Suranga Kavee and created a song that carried a strong message for predators lurking in buses and trains. It also encouraged bystanders to come forward and help. During their performance, Suranga and his pupils informed passengers about the '2six4' app that women can use in an emergency situation. For a change, Viridu Singers performed not just to earn a living but also for a good cause. Using Viridu as a medium we spread awareness about the issue and also gave people a solution in the form of an app, at their fingertips.
Medio	Case Study
Duración	127 seconds
Managing Director	Santosh Menon
Creative Chairperson	Ruchi Sharma
Director artístico	Rogger Kenneth Schales
ACD	Gihan Rodrigo
ACD	Chanuka Wijayasinghe
Agency Producer	Laungston Costa
Viridu Singer	Suranga Kavee
Creative	Ameya Mone
Sinhala Writer	Kasuni Chandrasena
Planner	Chanithi Gunasekera
Ejecutivo de cuentas	Lambodran Ramanan
Final Artist	Sampath Chaminda
Director artístico	Akila Harison
Idea Creation	Rogger Kenneth Schales