Director de fotografía
at
Picky Productions
| Título | Too Informative |
| Agencia | Leo Burnett Middle East & North Africa |
| Campaña | du Tuesday - The two for one tickets campaign |
| Anunciante | DU Telecom |
| Marca | du |
| Posted | Abril 2015 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Sinopsis | In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers. |
| Medio | Televisión y Cine |
| Duración | |
| Responsable de la creación | Bechara Mouzannar |
| Director creativo | Abraham Varughese |
| Realizador | Ali Ali |
| Responsable de conceptos / redactor | Maged Nassar |
| Realizador | Maged Nassar |
| Jefe de cuentas | Saad Yusuf |
| Supervisor depublicidad | Ahmed Zaki |
| Planificador estratégico | Saad Yusuf |
| Productor de la productora | Manasvi Gosalia |
| Cinematografia | Pierre Mouarkech |
| Director de fotografía | Pierre Mouarkech |
| Postproducción | Karim Mira |
| Productora | Deja Vu |
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