Babyshop - "A World We Deserve"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emiratos Árabes Unidos

Premios

13989

Marca: Babyshop
País: Emiratos Árabes Unidos

Anunciante: Landmark Group

Título	A World We Deserve
Agencia	FP7/DXB - McCann Worldgroup
Campaña	A World We Deserve
Anunciante	Landmark Group
Marca	Babyshop
Fecha de primera difusión/publicación	2020 / 4
Sector Empresarial	Compras en línea y comercio electrónico
Sinopsis	amadan during COVID-19 isn’t just another Ramadan. An environment of pessimism lingers in a month that has always been one full with optimism and celebration. But, there’s a lot of good happening around us and between us. And that good is worth remembering during this crisis and even after we get through it. So, Babyshop, a children’s retailer is sharing a poignant film this Ramadan encouraging us to remember what we’ve learnt from these challenging times. And it has done so through sourcing thoughts from children around 9 countries in the world. Told through the eyes and the words of children, a moving song echoes the sentiment of remembering the good we’ve done amidst the worst of times we’ve faced, and forms the backdrop to black & white photographs with quotes from the children. The execution style was chosen to differentiate from the typical Ramadan and COVID-19 ads and break away from oft-trodden territories.
Medio	Web Film
Duración	124 seconds
Realizador	Tahaab Rais
Head of Strategy	Tahaab Rais
Productor de la agencia	Vicky Kriplani
Montador	Ashraf Muhammadunny
Colorista	Ashraf Muhammadunny
Regional Creative Director	Oliver Robinson
Regional Creative Director	Fouad Abdel Malak
Responsable de conceptos / redactor	Tahaab Rais
Director artístico	Tahaab Rais
Director creativo	Tahaab Rais
Director ejecutivo de creación	Karim Kazan
Responsable de conceptos / redactor	Karim Kazan
Director artístico	Karim Kazan
Director creativo	Aunindo Sen
Group Account Director	Vicky Kriplani
Cantante	Brittin Lane
Songwriter	Tahaab Rais
Compositor de música	Brittin Lane
Retocador	Amit Borawake
Director de publicidad	Mitin Chakraborty
Director de publicidad	Mona El Zibda
Director de publicidad	Karla Nicoletti
Director de publicidad	Joana Lima
Productora	FP7/DXB - McCann Worldgroup