IKEA - "Réveillez votre living"

DDB Brussels

DDB Brussels Brussels, Bélgica

6806

Marca: IKEA
País: Bélgica

Anunciante: IKEA

Título	Réveillez votre living
Agencia	DDB Brussels
Campaña	Réveillez votre living
Anunciante	IKEA
Marca	IKEA
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Utensilios domésticos, decoración y jardinería
Filosofía	With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
Problema	The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else. IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
Medio	Televisión
Duración	75 seconds
Banda Sonora	It’s A Beautiful Day – Queen
Productora	CZAR
Director creativo	Dieter De Ridder
Miembro del equipo creativo	Antoinette Ribas
Miembro del equipo creativo	Grégory Ginterdaele
Responsable de cuentas de agencia	Francis Lippens
Responsable de cuentas de agencia	Annelies Nyns
Responsable de cuentas de agencia	Maria-Laura Laubenthal
Strategist	Dominique Poncin
Strategist	Jorian Vanvossel
PR Coordinator	Kenn Van Lijsebeth
Agency TV Producer	Brigitte Verduyckt
Realizador	Joe Vanhoutteghem
Director de fotografía	Grimm Vandekerckhove
Productor	Lander Engels