Audi - "MACHINE"

303 MullenLowe

303 MullenLowe Sydney, Australia

Premios

1790

Marca: Audi
País: Australia

Anunciante: Audi

Título	MACHINE
Agencia	303 MullenLowe
Campaña	MACHINE
Anunciante	Audi
Marca	Audi
Fecha de primera difusión/publicación	2020 / 1
Sector Empresarial	Automóviles
Lema	Machine documentary about Artificial Intelligence
Sinopsis	Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with ‘MACHINE’, a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. ‘MACHINE’ screened in cinemas across Australia and released worldwide on Apple TV and other major streaming services worldwide. Highly engaging content that effectively raised awareness of Audi’s innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.
Medio	Branded Content
Duración	134 seconds
Más información	https://machine.movie/#home
Director creativo	Adam Whitehead
Responsable de conceptos / redactor	Sean Larkin
Chief Strategy Officer	Jon McKie
Productor ejecutivo	Nick Cleaver
Productor ejecutivo	Sean McKeever
Senior Brand Marketing Manager	Andrew Younis
Productor ejecutivo	Rob Galluzzo
Realizador	Justin Krook
Productor	Michael Hilliard
Cinematografia	Anna Howard
Productor	Luke Mazzaferro
Responsable de conceptos / redactor	James Maclurcan
Productor	Casey Ventura
Montador	Scott Walmsley
Productor	Camilla Mazzaferro
Diseñador	Toby Pike
Compositor de música	Matteo Zingales
Diseñador gráfico	D.A.M
Diseñador gráfico	Never Sit Still
Postproducción	LUXX
Art	Adam Whitehead
Director artístico	Adam Whitehead