Association Maud Fontenoy - "Red Alert !"

BETC Paris

BETC Paris Pantin, Francia

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3675

This ad is part of the ACT Responsible Collection

Marca: Association Maud Fontenoy
País: Francia

Anunciante: Association Maud Fontenoy

Título	Red Alert !
Agencia	BETC Paris
Campaña	Fondation Maud Fontenoy - Association Maud Fontenoy
Anunciante	Association Maud Fontenoy
Marca	Association Maud Fontenoy
Posted	Febrero 2010
Sector Empresarial	Medio ambiente y ecología
Lema	Lets clean the beaches before it destroys the ocean
Lema (Lengua original)	Nettoyons les plages avant qu’il ne détruise l’océan
Sinopsis	Maud Fontenoy, a well known, talented French sailor is very involved in the protection of the sea and the coastline. During her travels she became aware how important it is to do something to save them. She decided to organise an event to make people aware of the problem. The event consisted of organising a huge clean up the beaches operation on French coasts.
Filosofía	A TV and poster campaign to make the general public aware of the problem. A never seen before sea monster, the Plasticum Indestructibilum, which is a creature made of the accumulation of waste which pollutes the oceans. A monster who will destroy the survival of the seas if we continue to use them to dispose of our waste.
Problema	Encourage people to participate in the operation by making them aware of how important it is to act to save the oceans. This event was to make people aware of how important it is to act, to educate the participants and encourage them to have a long term responsible attitude.
Medio	Televisión y Cine
Mercado	Francia
Director creativo	Sophie Anduze
Director artístico	Jean Michel Alirol
Responsable de conceptos / redactor	Dominique Marchand
Responsable de cuentas de agencia	Catherine EMPRIN
Responsable de cuentas de agencia	Félicie Roger
Comprador de arte	Stéphanie Giordano
Productor de la agencia	Stéphanie Huguenin
Productor de la agencia	Stink Films