| Título | Ignite Your Senses |
| Agencia | Zulu Alpha Kilo |
| Campaña | Ignite Your Senses |
| Anunciante | Subaru Corporation |
| Marca | Subaru BRZ |
| Fecha de primera difusión/publicación | 2022 / 8 |
| Sector Empresarial | Automóviles deportivos |
| Filosofía | Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce. Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city. But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”. |
| Medio | Interactivo |
| Duración | |
| Colorization | Alter Ego |
| Responsable de la creación | Zak Mroueh |
| Director ejecutivo de creación | Wain Choi |
| Creative Director/ art director | Kevin Sato |
| Creative Director, Copywriter | Vinay Parmar |
| Director artístico | Randy De Melo |
| Director artístico | Mirani Bhatt |
| Responsable de conceptos / redactor | Karishma Wadia |
| Responsable de conceptos / redactor | Ryan Kukec |
| Head of Design | Stephanie Yung |
| Diseñador | Rasna Jaswal |
| Diseñador | Kevin Sato |
| Account Management Team | David Tremblay |
| Account Management Team | Corina Wilkes |
| Account Management Team | Maura Kelly |
| Account Management Team | Hayley Blackmore |
| Account Management Team | Robin Scott |
| Strategy Team | Heather Segal |
| Strategy Team | Carly Miller |
| Strategy Team | Shaunagh Farrelly |
| Head of Digital | Sean Bell |
| Director de publicidad | Don Durst |
| Director de publicidad | Cynthia Bouris |
| Director de publicidad | Gary Sappleton |
| Director de publicidad | Curtis Lang |
| Productora | Asymetric Media Ltd. |
| Realizador | Kacper Larski |
| Director de fotografía | Jeremy Snell |
| Postproducción | Zulubot |
| Productor | Christine Taranco |
| Productor | Tom Evans |
| Productor | Adam Palmer |
| Productor | Sarah Dayus |
| Productor | Laura Dubcovsky |
| Productor | Tim Winchester |
| Productor | Ola Stodulska |
| Productor | Jason Pearson |
| Productor | Colleen Allen |
| Interactive producer | Ece Inan |
| Lead AR Artist | Andrew Martin |
| Developer | Jake Edwards |
| Developer | Gillian Black |
| 3D Studio | Studio Soup Limited |
| Colorista | Connor Fischer |
| Music & Sound Design | SNDWRX |
| Ingeniero de sonido | Noah Mroueh |
| Montador | Jessie Posthumus |
| Editor / VFX Artist | Felipe Chaparro |
| VFX Artist | Dan Margules |
| Motion Graphics Artist | Cecilia Bernasch |
| Fotógrafo | Patrick Tomasso |
| Web Developer | Ariana Emond |
| Web Developer | Kyle Collins |
| Retocador | Nabil Elsaadi |
| Retocador | Jim Tinios |
| Retocador | Mila Lukezich |
| Studio Director | James Graham |
| Studio Artist | Jeanette Downes |
| Studio Artist | Mila Lukezich |
| Studio Artist | Jenny McCracken |
| Bottle | Pepper North Artisan Foods |
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