Título | Together We Make Better World |
Agencia | VaynerMedia |
Campaña | Children Uprooted |
Anunciante | UNICEF |
Marca | UNICEF |
Fecha de primera difusión/publicación | 2020 / 6 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | The work tells the true story of Aboud Kaplo, a young, self-taught musician and former refugee who realised his dream of becoming a concert violinist, even after being driven from his home during the war in Syria. Instead of focusing on Kaplo’s suffering and desperation, the campaign highlights his potential, which could so easily have been cut short had it not been for those willing to help him and his family. Among those who came to Kaplo’s aid were Susie Attwood, a British filmmaker who recognised and encouraged the young musician’s talent after a chance meeting in Lebanon. |
Medio | Televisión |
Duración | |
Productora | Stink Films |
Campaign Manager | Codi Trigger |
Director ejecutivo de creación | Becky McOwen-Banks |
Responsable de cuentas de agencia | Miles Byrd |
Campaign Leader | Marta Arias |
Director de proyectos | Meri Feir |
Director artístico | Lianne Rivett |
Director creativo adjunto | Dan Fryer |
Director creativo adjunto | Gate Lambert |
Head of Strategy | Dubose Cole |
Strategist | Marie-Claire Manson |
Productor | Andrea Ogunbadejo |
Realizador | Judith Veenendaal |