Amnesty International - "Wonderwoman"

Air, Partner of McCann

Air, Partner of McCann Brussels, Bélgica

4026

Título	Wonderwoman
Agencia	Air, Partner of McCann
Campaña	Superheroes don't exist
Anunciante	Amnesty International
Marca	Amnesty International
Posted	May 2014
Sector Empresarial	Derechos Humanos
Lema	Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
Sinopsis	Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning. The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights.
Medio	Radio
Duración	35 seconds
Director creativo	Marie-Laure Cliquennois
Director creativo	Grégory Ginterdaele
Responsable de conceptos / redactor	Julien Scouze Riviezzo
Director artístico	Sébastien Stronghead Verliefde
Agency Account	Julie De Smedt
Creative Producer	Bérengère Lurquin
Creative Producer	Marie Libouton
Diseñador gráfico	Aldjia Bessalah
Fotógrafo	Grégor Collienne
Assistant	Julien Hayard
Fotógrafo	Nadia Jellab
Retocador	François Olivier Dedeyn
Montador	Laurent Dwek
Radio Production Company	Think’n Talk