Nike - "Do you suffer? 2"

VillarRosàs Barcelona, España

4932

Título	Do you suffer? 2
Agencia	VillarRosàs
Campaña	Do you suffer? - Nike
Anunciante	Nike
Marca	Nike
Posted	Noviembre 2006
Sector Empresarial	Prendas deportivas
Lema	Do you suffer more when you run or when you don't go out for a run?
Sinopsis	DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited...
Medio	Cartel
Mercado	Portugal, España
Ejecutivo de cuentas	Juan Badilla
Director creativo	Fernando Codina
Responsable de conceptos / redactor	Miguel Ángel Elizalde
Director artístico	Javier Gracia
Director de cuentas	Jordi Rosàs
Fotógrafo	Carlos Spotorno
Director ejecutivo de creación	Oriol Villar
Director artístico	Marius Zorrilla
Productora	SunnyDay