Título | Forbidden Number |
Agencia | Africa |
Campaña | Forbidden Number |
Anunciante | AB Inbev |
Marca | Ab InBev |
Fecha de primera difusión/publicación | 2019 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Filosofía | In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24. |
Medio | Relaciones públicas |
Duración | |
Client Services | Rafael Nogueira |
Client Services | Karen Pardo |
Client Services | Vivianne Santos |
Client Services | Carolina Boccia |
Client Services | Heloisa Pupim |
Productora | Stink Films |
Productora | Malagueta Filmes |
Productor de la agencia | Rodrigo Ferrari |
Productor de la agencia | Paulo Geraissate |
Productor de la agencia | Tais Olhiara |
Realizador | Giovani Lima |
Producción de sonido | HEYHEYMYMY |
Responsable de la creación | Sergio Gordilho |
Director ejecutivo de creación | Matias Menendez |
Director creativo | Mateus Coelho |
Responsable de conceptos / redactor | Pedro Paes |
Responsable de conceptos / redactor | Nicholas Bergantin |
Responsable de conceptos / redactor | Tiago Abreu |
Director artístico | Rodrigo Adam |
Director artístico | Yan Graller de Oliveira |
Director artístico | Linus Oura |
Director artístico | Bill Queiroga |
Digital Creative | Carol Patrocinio |
Digital Creative | Alexandre Dourado |
Digital Creative | Carolina Camila dos Santos |
Project Director | Monique Lopes Lima |
Director de proyectos | Juliana Leite |
Director de proyectos | Fernanda Segura |
Project Producer | Fernando Alonso |
Project Producer | Maria Luiza Lins |
Content and Art | Felix . |
Director of Corporate Social Responsibility | Raphael Vandystadt |
PR | Fabiana Antacli |
PR | Carla Guimaraes |
PR | Carina Miranda |
PR | Isabela Levy |
PR | Felipe Bolguese |