Diego Suarez
Director de publicidad at Restaurant Brands International
Santafé de Bogotá, Colombia
TítuloThe Menu Court
Agencia
Campaña The Menu Court
Anunciante Restaurant Brands International
Marca Burger King
Fecha de primera difusión/publicación 2021 / 3
Sector Empresarial Comida
Sinopsis Having done some of the most famous gaming campaigns in recent years, such as the Stevenage Challenge or Burger Clan, Burger King® keeps looking for new ways to connect and reward the community. This time they have chosen NBA 2K21, the most popular basketball videogame in the world, and are letting people take a shot. Using the court editing tools available in the game, they created “The Menu Court”, a court customized to be like a Burger King® menu board, with the most popular products all over the floor. All that fans need to do is download it in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order. Do you want to get a free Big King® Sandwich? Step on it and shoot from the designated point. If you score, you win. Would you like a full menu with fries and soda? Well, that’s a more complicated one. You need to shoot and score from the middle of the court. And the same with the nuggets, fries and more. The harder the shot, the better the reward. And to redeem their prizes, gamers need to share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt.
Medio Integrated Media/360 Activation
Duración
Global Chief Creative Officer
Managing Partner
Chief Operating Officer (COO)
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Director artístico
Director de cuentas
Director de cuentas
Jefe de cuentas
Planificador estratégico
Productor de la productora
Productora
Chief Marketing Officer (CMO)
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
Executive Creative Director André Toledo, Saulo Rocha
Creative Director Fred Bosch
Copywriter Jaime Ludeña
Art Director Francesc Enrich
Group Account Director Lucila Mengide, Stefane Rosa
Account Supervisor Adriana Gonzalez
Strategic Mananger Patricia Urgoiti
Producer Sebastian Arce
Head of Social Alex Sánchez
Global PR Director Sandra Azedo
Production Company DeSeif
Global Chief Marketing Officer Fernando Machado
Global Brand Marketing Diego Suarez
CMO RBI Iberia Bianca Shen
Marketing Director Beatriz Faustino
Head of Brand Marketing Yvette Altet
Head of Digital Media & PR Borja Moya
Brand and Communication Manager María Lafuente

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