Título | Couch Converter |
Agencia | Ogilvy Paris |
Campaña | Couch Converter |
Anunciante | Nestlé Waters |
Marca | Vittel |
Posted | Junio 2014 |
Sector Empresarial | Aguas minerales y con gas |
Filosofía | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
Medio | Case Study |
Duración | |
Responsable de la creación | Chris Garbutt |
Director creativo | Thierry Chiumino |
Director creativo | Fred Levron |
Director artístico | Chris Rowson |
Director artístico | Bruno Bicalho Carvalhaes |
Responsable de conceptos / redactor | Antoine Gauquelin |
Productor | Antoine Bagot |
Director de cuentas | Antoine Petit |
Ejecutivo de cuentas | Jane Crobeddu |
Planificador estratégico | Ivan Pejcic |
Productora | Fighting Fish |
Empresa de creación sonora | Comptoir Du Son Et Des Images |
Director de publicidad | Muriel Koch |
Director de publicidad | Maud Ampollini |
Director de publicidad | Guillaume Gachet |
Director de publicidad | Marie Cécile Pelle Lancien |