Título | Model |
Agencia | DDB Canada |
Campaña | Donate Your Voice |
Anunciante | Canadian Women's Foundation |
Marca | Canadian Women's Foundation |
Fecha de primera difusión/publicación | 2014 / 7 |
Producto | Human Trafficking |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | Human sex trafficking. It’s happening in Canada, to Canadians. Thirteen-year-old girls to be exact. The problem is, how do you bring this grave reality to light when most Canadians don’t even suspect it’s an issue in their own country. We gave a voice to girls who were too scared and too ashamed to speak about their plight into forced sex trafficking. We achieved this by getting others to tell their stories for them. Empowering everyone to donate their voices to the girls who have been silenced by their traffickers. |
Problema | Human sex trafficking. It’s happening in Canada, to Canadians. Thirteen-year-old girls to be exact. The problem is, how do you bring this grave reality to light when most Canadians don’t even suspect it’s an issue in their own country. |
Resultado | We gave a voice to girls who were too scared and too ashamed to speak about their plight into forced sex trafficking. We achieved this by getting others to tell their stories for them. Empowering everyone to donate their voices to the girls who have been silenced by their traffickers. |
Medio | Televisión |
Duración | |
Más información | http://givemyvoice.com/ |
Responsable de la creación | Kevin Drew Davis |
Director ejecutivo de creación | Paul Wallace |
Director creativo | Josh Fehr |
Responsable de conceptos / redactor | Domenique Raso |
Director artístico | Rebecca May |
Productor de la agencia | Matthew Sy |
Productor de la agencia | Stefan Fabich |
Productor de la agencia | Caroline Clarke |
Productor de la agencia | Catherine Kim |
Ejecutivo de cuentas | Andrea Ludwick |
Director de cuentas | Catherine Grendus |
Strategic Planning Director | Sandra Moretti |
Productora | Kith and Kin |
Realizador | Goh Iromoto |
Productor delegado | Courtney Boyd |
Postproducción | Saints Editorial |
Montador | Raj Ramnauth |
online editor | Steve McGregor |
Colorista | Conor Fisher |
Audio | Grayson Matthews |