CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION - "Can Not Wait "

Havas China

Havas China Shanghai, China

Premios

7851

Marca: CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
País: China

Anunciante: CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION

Título	Can Not Wait
Agencia	Havas China
Campaña	Can Not Wait
Anunciante	CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
Marca	CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
Fecha de primera difusión/publicación	2016 / 12
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas.
Resultado	After the movie, they could directly sign up to be organ donors.
Medio	Televisión
Duración	130 seconds
Responsable de la creación	Ben Sun
Director ejecutivo de creación	Shangyong Yang
Director creativo	Jack Xuan
Responsable de conceptos / redactor	Kiddy Wang
Responsable de conceptos / redactor	Emily Liu
Director artístico	Lyon Liao
Director artístico	Hanmin Ming
Director artístico	Will Yang
Director artístico	Roc Wong
Director	Jinyu Li
Producer Director	Koko Huang
Producer Director	Coco Dai
Director de fotografía	Pingyi Fang
Cámara (persona)	Suqiang Zhang
Cámara (persona)	Bolin Li
Producer	Zhenghua Wong
Producer	Xuefeng Sun
Producer	CC Wang
Producer	Bobby Yang
Assistant Director	Marshal Chen
Montador	Fang Wang
Assistant Director	Stephen Mark
Lighting	Chang Ching Chung
Lighting	Huaisuo Zhao