Nick Maas
Creative at DDB Unlimited
Amsterdam, Países Bajos
TítuloTake-off Tips
Agencia
Campaña Take-off Tips
Anunciante KLM
Marca KLM
Fecha de primera difusión/publicación 2019 / 1
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Filosofía Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face - just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.
Medio Case Study
Duración
Director creativo
Managing Director
Head of Marketing
Productora
Montaje
Empresa de creación sonora

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