| Título | Big Bundles. It’s time to live big. |
| Agencia | VCCP Berlin |
| Campaña | Big Bundles. It's time to live big |
| Anunciante | O2 |
| Marca | O2 |
| Fecha de primera difusión/publicación | 2014 / 7 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Sinopsis | O2 has launched the latest chapter in its ‘Be More Dog’adverts, featuring its cat living big thanks to O2’s new Big Bundles tariff. The TV ad is part of a £3m launch campaign that also features radio, online display advertising and gaming. As part of the campaign O2 will also be launching a new game allowing people to remix ‘Ante Up’ and drop in special sound effects and clips of O2’s cat throughout the track. |
| Medio | Televisión |
| Duración | |
| Productora | Pulse Films |
| Postproducción | Finish TV |
| Sonido | GCRS London |
| Director creativo | Jim Capp |
| Director artístico | Josh Dando |
| Responsable de conceptos / redactor | Steven Dodd |
| Productor de la agencia | Larissa Miola |
| Director de cuentas | Wendy Crossley |
| Responsable de cuentas de agencia | Emma Whitmarsh |
| Planificador estratégico | Ayla De Moraes |
| Planificador estratégico | Dan Bowers |
| Realizador | Ninian Doff |
| Productor ejecutivo | Sam Levene |
| Montaje | Stitch |
| Montador | Tim Hardy |
| Telecine | Paul Harrison |
| Empresa de creación sonora | Ben Leeves |
| Música | Soho Music |
| Media Agency | ZenithOptimedia EMEA |
| Media Planner | Vikki Bates |
| Media Planner | Ed Pizey |