MUBE - "Frans Krajcberg Exhibition - Tree View"

The Juju São Paulo, Brasil

1008

This ad is part of the ACT Responsible Collection

Marca: MUBE
País: Brasil

Anunciante: MUBE - Museu Brasileiro da Escultura e da Ecologia

Título	Frans Krajcberg Exhibition - Tree View
Agencia	The Juju
Campaña	Frans Krajcberg Exhibition
Anunciante	MUBE - Museu Brasileiro da Escultura e da Ecologia
Marca	MUBE
Fecha de primera difusión/publicación	2022 / 9
Sector Empresarial	Festivales, museos
Filosofía	We created a campaign for MuBE to publicize the exhibition of the artist Frans Krajcberg, bringing all the power and diversity of his work, including his artistic production that connects with nature and his ecological activism, without losing sight of a historical contribution that presents its technical, conceptual and environmental contribution in full. As in his works, ecological activism was also a protagonist in the creation of the campaign, which features a film for TV and Cinema, street furniture, radio and digital platforms. The highlight of the campaign is the interactive action, where trees recently removed from the city were mapped, the beds were filmed, and a QRCode was placed over them. When scanning the code, the user is directed to the Google Street View page, which shows what that place was like before the tree was removed, indicating that, as much as the Internet updates are constant, it is not even possible to keep up with the speed of " logging".
Medio	Case Study
Duración	116 seconds
Exhibiting artist	Frans Krajcberg
Curator	Diego Matos
Responsable de la creación	Renato Simões
Managing Director	Ana Clara Grana
Director creativo	Suzana Haddad
Miembro del equipo creativo	Renato Simões
Miembro del equipo creativo	Suzana Haddad
Strategist	Sebastian Codeseira
Productora	Biler Filmes
Realizador	Nina Coimbra
Productor ejecutivo	Juliana Martellota
Productor ejecutivo	Gregory Bogossian
Head of Account Management	Larissa Perrotta
Account Management Team	Jess Thomaz
Account Management Team	Ana Ocampos
Production Coordinator	Stefanie Korb
Production Coordinator	Cintia Mantero
Production Coordinator	Michel Nogueira
Assistant Director	Bruno Roberti
Director de fotografía	Andre Fridman
Production Director	Giba Pereira
Productor	Toninho Melo
Production Assistant	Monica de Carmo
Montador	Raphael Tarso
Coordinator	Fezão Barbieri
Finishing	Renata Dalbem
Postproducción	Flow Effects
Audio Post Production	Raw Audio
Color Grade Artist	Acauna Pastore
Case Study Direction	João Lucca Piovan
Editorial & Finishing for Case Study Video	Muniz Junior