| Título | The Joy of Later Life Sex |
| Agencia | Ogilvy UK |
| Campaña | The Joys of Later Life Sex |
| Anunciante | Relate |
| Marca | Relate |
| Fecha de primera difusión/publicación | 2021 / 4 |
| Producto | Relationship Charity |
| Sector Empresarial | Otros |
| Sinopsis | How do you bust the unhealthy taboo of later life sex? By getting it out in the open. Launching in the UK’s major Sunday newspapers, we tapped into the British tradition of reading the weekend newspapers in bed. A fitting place to start a conversation about sex. The issue is an important one. Relate, the UK’s leading relationship charity that is all about generating open conversation around sex and intimacy, helped us identify that less than 10% of over 65s think people are ok talking about sex and intimacy in later life. And they are right: Sadly, a whopping 80% of society agrees. They prefer to think older people simply aren’t intimate anymore. So, just when sex is getting naturally more difficult and they need to talk to someone the most, older people feel they can’t. We thought it about time we got it boldly out there. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | André Laurentino |
| Director ejecutivo de creación | Jules Chalkley |
| Director creativo | Nicola Wood |
| Director creativo | Andy Forrest |
| Director artístico | Nicola Wood |
| Responsable de conceptos / redactor | Nicola Wood |
| Director artístico | Andy Forrest |
| Responsable de conceptos / redactor | Andy Forrest |
| Business Leader | Katharine Easteal |