Loctite - "Circle"

HeimatTBWA\

HeimatTBWA\ Berlin, Alemania

7190

Título	Circle
Brief	At a meeting of what appears to be Alcoholics Anonymous, Alex is encouraged to tell his story. But before he can start, he bursts into tears. “I need a minute,” he says. Obligingly, the other members of the group pick up various broken objects and start repairing them. Because new 60 Seconds All Purpose Glue from Loctite can fix anything. In just one minute.
Agencia	HeimatTBWA\
Campaña	When you have a minute.
Anunciante	Henkel KG
Marca	Loctite
Posted	Noviembre 2016
Sector Empresarial	Pinturas, tratamiento de madera, brochas, pegamentos y adhesivos
Sinopsis	An undisclosed self-help group is gathered for a meeting. One of the new members is introduced and asked to share his story with the rest of the people. He is definitely not ready and asks for a minute to gather himself. Just the minute the crowd uses to make repairs to a myriad of objects – from roller skates to vases to wall clocks – with LOCTITE 60 SECONDS.
Medio	Televisión
Productora	Markenfilm Berlin GmbH
Responsable de la creación	Guido Heffels
Director creativo	Guido Heffels
Director creativo	ricardo distefano
Director creativo	Stephen Quell
Responsable de conceptos / redactor	Axel Didon
Director artístico	Anthony Montagne
Director artístico	Adrian Staehelin
Productor de la agencia	Alexander Münzer
Realizador	Ali Ali
Productor de la productora	Robert Tewes
Productor de la productora	Johanna Karger
Director de fotografía	Pierre Mouarkech