Título | Florist |
Agencia | Y&R London |
Campaña | Small Business Owners |
Anunciante | Lloyds Banking Group |
Marca | Lloyds |
Fecha de primera difusión/publicación | 2015 / 10 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Sinopsis | The film shows paparazzi clamouring to get a picture of a celebrity as she walks out of a florist shop. Meanwhile the shop owner, quietly carrying the star’s flowers to her car, is initially not the focal point. At the end of the film, we see the florist in a studio finally having her moment of recognition in front of the camera. |
Filosofía | The campaign aims to show that the new Lloyds Bank Business Current Account is designed to support Britain’s small businesses – the people we should be really be celebrating. |
Medio | Televisión |
Duración | |
Productora | Archer's Mark |
Director de publicidad | Richard Carpenter |
Director creativo | Marc Hatfield |
Director artístico | David Hillyard |
Responsable de conceptos / redactor | Gavin Kellett |
Business Director | Toby Green |
Director de cuentas | Olly Boden |
Productor de la agencia | Kate Manning |
Fotógrafo | Seamus Ryan |
Fotógrafo | Morgan Lockyer |
Realizador | Alex Winckler |
Productor de la productora | Selena Cunningham |
Director de fotografía | Carl Burke |