PFG - "Celebrating a Life"

la chose

la chose Paris, Francia

547

Título	Celebrating a Life
Agencia	la chose
Campaña	Celebrating a Life
Anunciante	PFG
Marca	PFG
Fecha de primera difusión/publicación	2023 / 5
Sector Empresarial	Hospitales & Clínicas
Filosofía	PFG and their agency La Chose are taking a new look at funeral services While some cultures celebrate their deceased in a festive way, death remains a difficult subject to discuss in our society. However, more and more French people are expressing new expectations when it comes to funerals. In the context of secularization of the French society, we observe a slight erasure of religious rituals as well as a decrease of typical social conventions. The French are waiting for new forms of tributes that are no longer dictated by the norm but that have meaning for them and their loved ones. Going against the grain, PFG and La Chose are dusting off traditional communication and shedding light on these changes through a brand new platform and campaign that celebrate life.
Medio	Televisión
Duración	60 seconds
Director creativo	Charles Flamand
Director creativo	Alexandre Fort
Director artístico	Hugo Morius
Responsable de conceptos / redactor	Mikaël Le Jalu
Productor	Clotilde Lecuillier
Productora	CREAM PARIS
Agency TV Producer	Jeremy Assoun
Realizador	Marc Oller
Executive Production	Avion Films
Sales Manager	Laure Hivoux
Group Manager	Timothé Soudet
Planificador estratégico	Céline Faure