| Título | No Escape House #2 |
| Brief | It can take a woman up to seven attempts to leave an abusive partner. Assaulted Women's Helpline supports and guides women to escape abusive relationships for good. These images were used to bring awareness to this issue at a critical time during the the pandemic when domestic abuse cases rose. |
| Agencia |
G&G Advertising
|
| Campaña |
The House With No Escape
|
| Anunciante |
Assaulted Women’s Helpline (AWHL)Assaulted Women’s Helpline (AWHL
|
| Marca |
Assaulted Women's Helpline (AWHL)
|
| Fecha de primera difusión/publicación |
2021 / 11
|
| Sector Empresarial | Violencias domésticas, agresiones sexuales
|
| Sinopsis | All too often, when people hear about domestic abuse cases, they ask the same question: “Why doesn’t she just leave?” It’s far from that easy. There are very often children at home, financial repercussions, and many women fear what their partners might do.
|
| Filosofía | To demonstrate just how difficult it is for victims to leave their abusers, we created the out-of-home series: ‘The House With No Escape’. We showcased actual homes, completely bricked up to evoke the feeling of being trapped. The campaign message: “When you live with abuse, there’s no easy way out.” |
| Resultado | Individual donations to the Assaulted Women's Helpline increased by 50% versus the year prior. |
| Medio |
Prensa y publicaciones
|
| Responsable de la creación |
Alanna Nathanson
|
| Responsable de la creación |
Natalie Armata
|
| Dirección artística |
Becky May
|
| Dirección artística |
Steven Kim
|
| Responsable de conceptos / redactor |
Logan Broger
|
| Fotógrafo |
Steven Kim
|
