| Título | Misspellings On Sale |
| Agencia | GMP Advertising |
| Campaña | Misspellings On Sale |
| Anunciante | DOMO |
| Marca | Westwood |
| Posted | Octubre 2015 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Sinopsis | DOMO, Romanian home appliances retailer, had a small budget and huge stocks of Westwood products, DOMO’s private label. One morning, Domo’s website slipped a misspelling in the name of a product. One that made leading TV stations, websites and blogs explode: Rufe ( Eng. Clothes) – Fufe( Eng. Bimbos). One letter changed in the name of the product stirred immediate controversy in social media. Westwood’s CEO took responsibility and came out with a public statement: “We all make mistakes, but we pay for ours. With huge discounts on Westwood products.” The promotion spread on and offline. |
| Medio | Case Study |
| Duración | |
| Diseñador | Monica Bondoc |
| Director de publicidad | Cristiana Belodan |
| Director artístico | Florian Nistor |
| Director artístico | Radu Rebei |
| Director artístico | Bogdan Danailescu |
| Director creativo | Mihai Gongu |
| Director creativo | Ioana Munteanu |
| Director de cuentas | Alexandra Mihu |
| Responsable de conceptos / redactor | Andrei Mihailescu |
| Planificador estratégico | Dana Pascu |