Pinacoteca Art Museum of São Paulo - "PinaTracks"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brasil

20586

Marca: Pinacoteca Art Museum of São Paulo
País: Brasil

Anunciante: Pinacoteca Art Museum of São Paulo

Título	PinaTracks
Agencia	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Campaña	The São Paulo Pinacoteca
Anunciante	Pinacoteca Art Museum of São Paulo
Marca	Pinacoteca Art Museum of São Paulo
Fecha de primera difusión/publicación	2018 / 1
Sector Empresarial	Festivales, museos
Filosofía	SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br.
Medio	Interactivo
Duración	131 seconds
CCO	Fábio Fernandes
Director creativo	Eduardo Lima
Director creativo	Theo Rocha
Director creativo	Marcelo Ribeiro
Head of Art	João Linneu
Creative	Rafael Beretta
Creative	Thiago Carvalho
Creative	Eduardo Lima
Creative	João Linneu
Creative	Marcelo Almeida
Motion Graphics	Gisele Oshiro
Motion Graphics	Estevão Puggina
Jefe de cuentas	Ricardo Forli
Jefe de cuentas	Andrea Almeida
Jefe de cuentas	Florencia Lear
Jefe de cuentas	Valéria Coutinho
Jefe de cuentas	Beatriz Altafini
Jefe de cuentas	Lívia Gdikian
Media	Maurício Almeida
Media	Fabiana Rodrigues
Media	Gabriela Vecchia
Planer	André Foresti
Planer	Gabriela Sanchez
Agency Producer	Giuliano Springhetti
Technology	Jefferson Russo
Technology	Marcelo Arteiro
Technology	Tiago Canzian
Director of Integrated Production	Juliana Hasegawa
Director de proyectos	Bia Andreucci
Director de proyectos	Beatriz Penino
Director de proyectos	Vivian Mo
Director de proyectos	Julia Martinussi
Sound House	Carbono
Voice Over	Romero Cavalcanti
Supervisor de clientes	Paulo Vicelli
Supervisor de clientes	Adriana Kunsch
Supervisor de clientes	Patricia Ewald
Supervisor de clientes	Ana Carolina Costa