McDonald's - "Home Menu Mix"

DDB Bucharest

DDB Bucharest Nagykároly, Rumania

10005

Título	Home Menu Mix
Agencia	DDB Bucharest
Campaña	Home Menu Mix
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2023 / 3
Sector Empresarial	Restaurantes y comida rápida
Filosofía	DDB Romania launches a new value platform for McDonald's Romania dedicated to all those who want a deal that saves both their day and their budget. Maria, the main character of the commercial is the epitome of a hyper-rational person who considers all scenarios with her mathematical thinking. With a personality inspired by some of the female characters that have recently entered pop culture, Maria becomes the ideal protagonist to launch McDonald's new platform: Home Menu Mix, a platform that highlights people's need for a good value for money.
Medio	Interactivo
Duración	90 seconds
Director ejecutivo de creación	Roxana Nita
Senior Art Director	Ana-Ramona Tanasă
Senior Copywriter	Alexandru Iliescu
Strategy Director	Ioana Dobrinescu
Director de cuentas	Georgiana Rotaru
Responsable de cuentas de agencia	Dana Popescu
Director de publicidad	Irina Angelescu
Director de publicidad	Alexandra Todirica
Director de publicidad	Lucia Rudaci
Director de publicidad	Cosmina Tapliuc
Productora	Multi Media Est
Realizador	Anton Groves