Joel Simon
CEO - Creative Director at JSM Music
New York, Estados Unidos
TítuloStand Tall for your Community in the Army National Guard - Fire
Agencia
Campaña Hometown Heroes
Anunciante US Army National Guard
Marca US Army National Guard
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Filosofía In the battle to keep us safe, sometimes the frontlines are in our own backyards. The latest campaign from McCann New York for the US Army National Guard, 'Hometown Heroes', takes a cinematic approach to show prospective recruits that Soldiers in the National Guard have the opportunity to serve by fighting increasingly dangerous enemies here at home.

The two spots, 'Fire' and 'Flood', open to look like a trailer for a new war movie or video game. It’s then revealed that, in fact, what we’re witnessing is a demonstration of the US Army National Guard at work. In Fire, we see soldiers battling the growing danger of a wildfire—saving families and protecting their community from danger. In Flood, the National Guard dramatically rescues a family trapped on their roof in the rain in the middle of a massive flood.

The campaign features actual US Army National Guard Soldiers demonstrating the jobs they do while they simultaneously maintaining careers, families and even going to school. After decades of conflict overseas, many prospective recruits are looking for a different way to serve their country. McCann New York’s Hometown Heroes creatively shows them that they can make a difference and save lives in their own communities by joining the National Guard.
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