|Título||Stand Tall for your Community in the Army National Guard - Fire|
|Agencia||McCann New York|
|Anunciante||US Army National Guard|
|Marca||US Army National Guard|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
|Filosofía|| In the battle to keep us safe, sometimes the frontlines are in our own backyards. The latest campaign from McCann New York for the US Army National Guard, 'Hometown Heroes', takes a cinematic approach to show prospective recruits that Soldiers in the National Guard have the opportunity to serve by fighting increasingly dangerous enemies here at home.|
The two spots, 'Fire' and 'Flood', open to look like a trailer for a new war movie or video game. It’s then revealed that, in fact, what we’re witnessing is a demonstration of the US Army National Guard at work. In Fire, we see soldiers battling the growing danger of a wildfire—saving families and protecting their community from danger. In Flood, the National Guard dramatically rescues a family trapped on their roof in the rain in the middle of a massive flood.
The campaign features actual US Army National Guard Soldiers demonstrating the jobs they do while they simultaneously maintaining careers, families and even going to school. After decades of conflict overseas, many prospective recruits are looking for a different way to serve their country. McCann New York’s Hometown Heroes creatively shows them that they can make a difference and save lives in their own communities by joining the National Guard.
|Responsable de conceptos / redactor||Josh Grossberg|
|Art Director||Sherrod Melvin|
|Executive Creative Director||David Banta|
|Chief Creative Officer||Sean Bryan|
|Chief Creative Officer||Tom Murphy|
|Group Creative Director||Sherrod Melvin|
|Group Creative Director||Josh Grossberg|
|Account Executive||Phil DeMuro|
|Chief Production Officer||Nathy Aviram|
|Assistant Account Executive||Rachel Zambernardi|
|Marketing Director||Jessica Schroer|
|Executive Account Director||Lisa Nocella|
|Management Supervisor||Erika Vikse|
|Executive Strategy Director||Mike Medieros|
|Executive Producer||Patrick Milling Smith|
|Executive Producer||Allison Kunzman|
|Director||Henry Alex Rubin|
|Edit Company||Work Editorial|
|Executive Producer||Erica Thompson|
|Post Production Company||Framestore|
|Executive Creative Director||Murray Bulter|
|Color Company||Company 3|
|Music Company||JSM Music|
|Executive Producer||Jeff Fiorello|
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