Nike Women - "What will they say about you ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Bajos

Premios

20350

Marca: Nike Women
País: Países Bajos

Anunciante: Nike

Título	What will they say about you ?
Brief	“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
Agencia	Wieden + Kennedy Amsterdam
Campaña	What will they say about you ?
Anunciante	Nike
Marca	Nike Women
Fecha de primera difusión/publicación	2017 / 3
Sector Empresarial	Ropa, moda y calzado
Sinopsis	“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms. Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personalsuccess through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region. The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso. Currently, there is a global decline in activity amongst children, and girls face an even greater number of barriers. They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies; and many girls around the world are culturally discouraged from being physically active. Launched just ahead of International Women’s Day 2017 (March 8), the ‘What will they say about you’ filmaimed to change perceptions by inspiring women in the Middle East that there is a world of firsts for the taking, and to encourage them to leap over life’s obstacles and get active - regardless of societal, physical or culturalbarriers.
Medio	Televisión
Duración	70 seconds
Mercado	Reino Unido
Director ejecutivo de creación	Eric Quennoy
Director ejecutivo de creación	Mark Bernath
Productor	Cathy Hood
Head of Broadcast Production	Joe Togneri
Productor ejecutivo	Matthew Fone
Realizador	David Wilson
Responsable de conceptos / redactor	Evgeny Primachenko
Group Account Director	Kathryn Addo
Head Of Planning	Martin Weigel
Diseñador	Joe Burrin
Art Production Director	Maud Klarenbeek
Art Producer	Stacey Prudden
Director artístico	Vasco Vicente
Broadcast Producer	Karen Whitehouse
Studio Artist	Noa Redero
Director de fotografía	Benoit Soler
Director creativo	Al Merry
Business Manager	Kacey Kelley
Planning Director	Stephane Missier
Director de cuentas	AMBER MARTIN
Director de proyectos	Loes Poot
Director of Communication and Digital Strategy	Greg White
Responsable de cuentas de agencia	Molly Rugg
Broadcast Producer	Soey Lim
Planificador de cuentas	Jocelyn Reist
Studio Director	Lizzie Murray
Diseñador	Steele Bonus
Director creativo	Craig Williams
Junior Planner	Anna Leonte
Diseñador	Anna Kiosse
Diseñador	José Bernabé
Productora	Riff Raff Films