| Título | Shell Helix ( Case Film ) |
| Agencia | Wunderman |
| Campaña | Skydiving Car |
| Anunciante | Shell |
| Marca | Shell Helix |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Neumáticos, accesorios, aceite, gasóleo, gasolina |
| Sinopsis | Shell Helix Drops a Car by Parachute in Unprecedented Action in Brazil |
| Filosofía | The brand invited skydiver Arthur Zanella to jump with his car, celebrating the bond between man and machine. The Shell Helix brand, Shell's line of engine oils and lubricants for cars, continues the “Unlimited Partnership” campaign, which takes consumers' bond with their cars to the extreme, and launches the "Skydiving Car" video. Shell Helix invited Arthur Zanella, who is known for skydiving at the Portela Samba School parade in Rio de Janeiro and base jumping from Aparecida do Norte Basilica in São Paulo, to face a new challenge: skydiving with his car. The video, which shows an unprecedented action in Brazil, aired on Shell's digital platform and will feature spinoffs like behind-the-scenes videos, images and social network pieces. |
| Medio | Televisión |
| Duración | |
| Video | Landia |
| VP Creative | Paulo Sanna |
| General Creative Director | Adriano Abdalla |
| Director creativo | Fernando Tomeu |
| Director artístico | Romerio Castro |
| Director artístico | Danillo Ferrari |
| Responsable de conceptos / redactor | José Ricardo Novoa |
| Account Service | Paula Aguiar |
| Account Service | Marilia Sáfadi |
| Account Service | Luiz Rogé |
| Account Service | Patricia Gerard |
| Planning Team | Paula Gardinalli |
| Planning Team | Reinaldo Quinto |
| Media Team | Naiara Gardinalli |
| Media Team | Bruno Antunes |
| Media Team | Daniela Caporali |
| Traffic Director | Henrique Sitta |
| RVTC | Mariana Gazal |
| RVTC | Mônica Andrade |
| Realizador | LUA VOIGT |
| Director de fotografía | Pepe Mendes |
| Completion | Outra Post |
| Colorization | Marla Colour Grading |
| Productor ejecutivo | Sebastian Hall |
| Productor ejecutivo | Carol Dantas |
| Account Service | Mariana Fiordelice |
| Producción de sonido | Antfood |
| Productor | Pedro Botsaris |
| Productor | Vinicius Nunes |
| Productor | Lou Schmidt |
| Account Service | Wilson Brown |
| Account Service | Renato Castro |
| Account Service | Lou Schmidt |
| Account Service | Christiane Rachel |
| Postproducción | Antfood |
| Voice | Renato Castro |
| Client Director | Raquel Sampaio |
| Client Director | Leila Prati |
Más creaciones
VER TODOCBLOL. NO SHORTCUTS.
- MARCA:
- CBLOL
- AGENCIA:
- Euphoria Creative
Explosion
- MARCA:
- Electrolux
- AGENCIA:
- F/Nazca Saatchi & Saatchi Publicidade Ltda.