FNAC - "On-hold Books"

Judas Lisbon, Portugal

568

Título	On-hold Books
Agencia	Judas
Campaña	On-hold Books
Anunciante	Fnac
Marca	FNAC
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Comercios de proximidad, tiendas especializadas
Filosofía	Like every other company, FNAC receives multiple calls on their customer support from people trying to solve their everyday issues. Unfortunately, these problems are not always able to be solved as fast as they want. Leaving customers stuck listening to generic hold music, which can be a frustrating and unfulfilling experience. In response to this issue, FNAC has decided to revolutionize the waiting time of their call center by replacing the traditional on-hold music with snippets of classic books, where every call becomes an opportunity to explore the world of literature and embark on a new adventure.
Medio	Case Study
Duración	105 seconds
Director ejecutivo de creación	Pedro Lima
Director ejecutivo de creación	Vasco Thomaz
Strategy Director	Joao Pereira
Responsable de conceptos / redactor	Ruben de Barros
Director artístico	Luis Paladino
Productora	Rocky studios
Director / DOP	João Santos
Productor	Isabel Lebre
Productor	Marta Viriato
Productor ejecutivo	Pedro Domingos
Sonido	Francisco Santos
Director de publicidad	Margarida Silva
Director de publicidad	Matilde Abalada