Título | Fans of Love (110s) |
Brief | At NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day. |
Agencia | R/GA |
Campaña | Fans Of Love |
Anunciante | Ad Council |
Marca | Love Has No Labels |
Posted | Noviembre 2017 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce. |
Medio | Case Study |
Productora | Tool of North America |
Colorization | The Mill New York |
Responsable de la creación | Nick Law |
Director de publicidad | Anna Isaacson |
Director de publicidad | Lisa Sherman |
Realizador | Floyd Russ |
Director creativo | Chris Joakim |
Director creativo | Mike Donaghey |
Director ejecutivo de creación | Chris Northam |
Director ejecutivo de creación | Eric Jannon |
Strategist | Amy McEwan |
Business Director | Stephen Bernstein |
Director de cuentas | Shawn Zupp |
Productor ejecutivo | Jeff Skutnik |
Productor ejecutivo | Kat Friis |
Productor ejecutivo | Cindy Pound |
Strategy Director | Dave Surgan |
Business Affairs | Melissa Naimi |
Miembro del equipo creativo | Alberto Portas |
Miembro del equipo creativo | Alfredo Adán |
Chief Marketing Officer (CMO) | Daniel Diez |
Group Strategy Director | Dylan Viner |
Productor ejecutivo | Christina Carlo |
Mixer | Rob Ballingall |
Mix | Nylon Studios |
Productor de la productora | Halle Petro |
Productor ejecutivo | Lauren Hertzberg |
Montador | Robert Ryang |
Montaje | Cut and Run London |
Colorista | Damien Van Der Cruyssen |
Efectos especiales | Joseph Grosso |
Efectos especiales | Matt Dolven |
Productor de la productora | Ivannah Flores |
Productor de la productora | Wendy Gardner |
Productor ejecutivo | Sarah Di Leo |
Productor ejecutivo | Nancy Hacohen |
Director de fotografía | Gregory Wilson |
Productor delegado | Elyciphus Siler |