Du - "Love It"

Good People

Good People Cairo, Egipto

3918

Título	Love It
Agencia	Good People
Campaña	Love It
Anunciante	Emirates integrated Telecommunications Company
Marca	Du
Fecha de primera difusión/publicación	2018 / 2
Sector Empresarial	Servicios de telecomunicaciones
Filosofía	Du Telecom is launching its football scouting and talent seeking platform with this film. A category that is mostly informational, boring and filled with “sign-up here” or “call there.” We wanted to shake things up and refresh it a bit with this insight about what it takes to be a football legend. We opted to cast real footballers for this one. For one, they would know how to kick a ball. We really wanted the form and physique of kids who really played football. Because you cannot recreate that. There is a certain look to a 16 year old footballer that just can't be forced or fabricated.
Medio	Interactivo
Duración	67 seconds
Mercado	Emiratos Árabes Unidos
Founder	Maged Nassar
Creative Director	Maged Nassar
Creative Director	Ali Ali
Founder	Ali Ali
Freelance Copywriter	Mohamed Ghazy
Founder	Sary Hany
Compositor de música	Sary Hany
Founder	Karim Mira
Colorista	Karim Mira
Agency Producer	Zeina Daoud
Director	Maged Nassar
Director de fotografía	Pierre Mouarkech
Executive Producer	Sabine Farah
Executive Producer	Maria Bouhabib
Producer	Sarah Touma