Foot Locker x Nike - "Kevin Durant"

Preacher

Preacher Austin, Estados Unidos

2199

Marca: Foot Locker x Nike
País: Estados Unidos

Anunciante: Foot Locker

Título	Kevin Durant
Agencia	Preacher
Campaña	The Heart of Sneakers
Anunciante	Foot Locker
Marca	Foot Locker x Nike
Fecha de primera difusión/publicación	2023 / 12
Sector Empresarial	Almacenes de ropa y accesorios
Filosofía	Foot Locker, in collaboration with Nike, has teamed up with Preacher and BURN for the launch of its global holiday campaign, ‘The Heart of Sneakers.’ Directed by Greg Hardes and starring NBA’s Kevin Durant, the commercial is part of a larger Foot Locker roll out which also features the likes of LaMelo Ball and Anthony Edwards, as well as musician Enisa. The film sees NBA player Kevin Durant enlist a crew of Foot Locker’s iconic store associates, known as Stripers, to bring hype for the holidays. A dynamic edit and split screens topped off with bold graphics seize viewers’ attention as the gang go about their mission, delivering Nike sneakers to unsuspecting passers-by. The objective was simple: create a multi platform campaign around the launch of the new KD16 shoe at Foot Locker using premium commercial and cinematic social content engaging sports fans, sneaker heads and audiences of all ages. A full-service production studio specialising in commercials and cinematic social, BURN was brought on by the brand’s agency of record, Preacher, to engage with it as a partner in the truest sense of the word.
Medio	Televisión
Duración	30 seconds
Production Managing Director	Brad Johns
Realizador	Greg Hardes
Productor ejecutivo	Chris Hughlett
Productora	Burn Studios
Director de fotografía	Josh Mckie
Fotógrafo	Johnnie Izquierdo
Responsable de vestuario / estilista	Khleo Armstrong
Jefe de decorados	Leigh-Ann Reagan-Barnes
Office Production Manager	Myriah Johnson
Business & Legal Coordinator	Nastassia Tiangco
Actor /Celebridad	Kevin Durant
Responsable de la creación	Rob Baird
Chief Executive Officer (CEO)	Krystle Loyland
Chief Strategy Officer	Seth Gaffney
Director creativo	Ryan Durr
Director creativo	David Byrd
Brand Director	Jenalisa Trevino
Brand Manager	McKenna Caughey
Senior Copywriter	Justin Grady
Senior Art Director	Gina Senese
Senior Designer	Candice Balbuena
Responsable de la producción	Stacey Higgins
Senior Producer	Kasia Olczak
Senior Producer	Katie Porter
Senior Strategist	Zachary Stubblefield
Business Affairs	Miiko Martin