Título | Kick the bucket |
Agencia | Saatchi & Saatchi |
Campaña | Whatever you call it |
Anunciante | Marie Curie |
Marca | Marie Curie |
Fecha de primera difusión/publicación | 2019 / 11 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Lema | Whatever You Call It, We Should All Talk About It |
Filosofía | Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death. |
Medio | Prensa y publicaciones |
Duración | |
Producción de sonido | Factory Studios |
Audio Post Production | Finger Music |
Business Affairs | Adrian Ash |
Director de publicidad | Meredith Niles |
Responsable de conceptos / redactor | Ryan Price |
Responsable de conceptos / redactor | Sarah Heavens |
Director ejecutivo de creación | Dan Treichel |
Responsable de la creación | Guillermo Vega |
Director artístico | Maria Suarez-Inclan |
Planificador estratégico | Richard Huntington |
CSU Director | Rui Ferreira |
Account Management Team | Laura Battersby |
Account Management Team | Cassie Allen |
Account Management Team | Marie Deery |
Diseñador | Nathan Crawford |
Media Agency | Opticomm |
Media Planner | Nicky Legg |
Productora | Moth Animation |
Sound Engineer | Mark Hills |
Compositor de música | Craig Brown |