Título | Vienna strips on OnlyFans |
Agencia | Jung von Matt / Donau |
Campaña | Act against Algorithm |
Anunciante | Vienna Tourist Board |
Marca | Vienna Tourist Board |
Fecha de primera difusión/publicación | 2021 |
Sector Empresarial | Destinaciones (Países y lugares) |
Sinopsis | Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio. |
Medio | Case Study |
Duración | |
Responsable de la creación | Werner Singer |
Director creativo | Michael Morgenbesser |
Director artístico | Denise Danninger |
Responsable de conceptos / redactor | David Schneider |
Motion Designer | Julian Frener |