Apple - "Fly Market"

7201

Marca: Apple
País: Estados Unidos

Anunciante: Apple

Título	Fly Market
Campaña	Fly Market
Anunciante	Apple
Marca	Apple
Fecha de primera difusión/publicación	2018 / 3
Sector Empresarial	Telefonía móvil y buscapersonas
Sinopsis	Second hand and vintage thrift shopping is more popular than it has ever been before —“trendy” is the appropriate buzzword to describe the massive cultural movement. Taking a look into popular culture, you’ll see vintage inspired looks worn by high fashion brands, designers, influencers, and the almighty youth. "Fly Market" is a film for the culture, inspired by the culture. From the music and style, to the subtle homage to "Back to the Future." During the entirety of the film's production, staying true to culture was a major consideration. Brief Explanation A casually dressed young man uses the power of Apple Pay on iPhone X to upgrade his outfit in a market. Strolling through the market with a group of friends, he spots a hat he likes. Bringing up Apple Pay on his iPhone X, he verifies using Face ID and the hat inexplicably flies from the rack and onto his head. Flexing his newfound power, he smoothly glides through the bazaar, gearing up with nothing more than a glance. He buys a tailored suit jacket, cycles through a rack of dress shirts, pops in and out of custom shoes, buys a flurry of flashy accessories and even sends an upholstered armchair out of the market and into his mother’s living room — such a sweet son. In the end, our hero is dressed to the nines, ready to take on the night.
Medio	Web Film
Duración	68 seconds
Producción	Electric Theatre Collective
Director creativo	Greg Greenberg
Director creativo	Nick Ciffone
Director creativo	Dave Estrada
Director artístico	David Jung
Responsable de conceptos / redactor	Carlyle Garrick
Sr. Producer	Cristiana Ladki
Realizador	Steve Daniels
Director of Photography	Larkin Seiple
Montador	Rich Orrick
Head of 2D	Adam Watson
Head of 3D	Steve Beck
Colourist	Jason Wallis
Sound Designer	Rohan Young
Mixer	Rohan Young
Entrant Company	TBWA\Media Arts Lab
Idea Creation	TBWA\Media Arts Lab
Producción	Prettybird
Producción	Mark Edinoff At Work Editorial
Producción	Lime Studios
Media Placement	OMD USA
Creative Director	Greg Greenberg
Creative Director	Nick Ciffone
Creative Director	Dave Estrada
Art Director	David Jung
Copywriter	Carlyle Garrick
Sr. Producer	Cristiana Ladki
Director	Daniels
Director of Photography	Larkin Seiple
Editor	Rich Orrick
Head of 2D	Adam Watson
Head of 3D	Steve Beck
Colourist	Jason Wallis
Sound Designer / Mixer	Rohan Young
Entrant Company	TBWA\Media Arts Lab
Idea Creation	TBWA\Media Arts Lab
Production	PRETTYBIRD
Production	WORK EDITORIAL
Production	ELECTRIC THEATRE COLLECTIVE
Production	LIME STUDIOS
Media Placement	OMD USA