| Título | Unforgotten |
| Agencia | FCB Chicago |
| Campaña | Unforgotten |
| Anunciante | Illinois Council Against Handgun Violence |
| Marca | Illinois Council Against Handgun Violence |
| Posted | Abril 2015 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Sinopsis | Introducing Unforgotten – an installation/exhibit that featured lifelike statues of gun violence victims in their actual clothes. A mobile app identified the nametag on each statue, activating video of a life that was lost but not forgotten. The app connected you to a website where you could read and share more stories of victims. Most importantly, the app also enabled you to immediately take action by volunteering and by signing a petition for change. The entire experience was documented with an online film. |
| Problema | 30,000 victims die from gun violence in the US every year. People have become numb. How do you overcome their apathy and compel them to get involved? You turn apathy into action by bringing back the victims to tell their stories. And you bring them back with a live event in public spaces where they simply can’t be ignored. |
| Medio | Promoción y eventos |
| Duración | |
| Responsable de la creación | Todd Tilford |
| Director del grupo de creación | Chuck Rudnick |
| Director artístico | Jordan Sparrow |
| Creative Producer | John Bleeden |
| Creative Producer | Rachel Chapman |
| Realizador | Ben Flaherty |
| Jefe de cuentas | Ky Anderson |
| Group Management Director | Karyn Kerner |
| Planificador estratégico | Hayet Rida |
| Director Experience Planning | Katie Swindler |
| President | Virginia Devlin |
| Vice President (VP) | Alexis Valenti |
| Productora | Lord + Thomas |
| Productor ejecutivo | Katie Roach |
| Productor ejecutivo | Jared Stachowitz |
| Montador | Steve Immer |
| Responsable de conceptos / redactor | Anthony Williams |
| Director del grupo de creación | Derek Sherman |
| Director del grupo de creación | John Skibicki |