Lamisil - "Feet on Fire"

Saatchi & Saatchi Geneva

Saatchi & Saatchi Geneva Carouge, Suiza

8629

Marca: Lamisil
País: Estados Unidos

Anunciante: GlaxoSmithKline

Título	Feet on Fire
Agencia	Saatchi & Saatchi Geneva
Campaña	Feet on Fire
Anunciante	GlaxoSmithKline
Marca	Lamisil
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Medicamentos
Lema	Nothing works faster
Sinopsis	The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot.
Medio	Web Film
Duración	45 seconds
Director ejecutivo de creación	Jason Romeyko
Deputy Executive Creative Director	Jan Teulingkx
Director artístico	Gustavo Figueiredo
Responsable de conceptos / redactor	Antoine Karpat
Planificador estratégico	Ellen Reifenberger
Productor	Lyndsay Myerscough
Productor	Nicola Turek
Director de cuentas	Lucia Lafuenti
Director de cuentas	Melanie Bisseret-Foucher
Chief Executive Officer (CEO)	Andrea Pedrazzini
Realizador	Bugsy Riverbank Steel
Productor de la productora	Rupert Savage
Director de producción	Olivia Mee
Director de fotografía	Sy Turnbull
Productor ejecutivo	Julia Reed
Lead VFX	Chris Allen
Flame Artist	Alex Gabucci
Telecine	James Banford
Postproducción	Beatrice Bowden