Fred Levron
Worldwide Creative Partner at FCB Global
New York, Estados Unidos
TítuloThe Open Door Project
Campaña The open door project
Anunciante The millennium school
Marca The millennium school
PostedJunio 2019
Sector Empresarial Educacion superior, Escuelas
Sinopsis Demonstrating that change is possible to create a movement.While India has some good private schools with great infrastructure, they remain underused once the schools shut after classes every afternoon. The idea was simply to open a door and provide access to the most underprivileged. The Open Door Project was created where The Millennium World School opened its doors to underprivileged children after regular classes and devoted its own infrastructure, resources, and teachers. It also reached out to volunteers, activists and NGOs to be part of the movement with a short film and on-ground activation. The outreach involved carrying the message through marginalized communities and neighborhoods to drive enrollments. What just one school has demonstrated is that the potential for transformation is huge. If the 350,000 odd private schools in India each took just 100 kids, we will have 30 million children getting access to quality education.
Medio Interactivo
Worldwide Creative Partner
Responsable de la creación
Senior Creative
Director creativo adjunto
Copy Supervisor
Brand Management
Senior Brand Services Manager -Digital
Brand Services Manager - Social Media
Director creativo
Jefe del grupo de creación
Consejero creativo
PR Director

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