| Título | Tramroulette |
| Agencia | TBWA\NEBOKO |
| Campaña | Tramroulette |
| Anunciante | Holland Casino |
| Marca | Holland Casino |
| Fecha de primera difusión/publicación | 2016 / 12 |
| Sector Empresarial | Lotería y juegos de azar |
| Sinopsis | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
| Medio | Exterior |
| Duración | |
| Mercado | Francia |
| Director creativo | Bas Engels |
| Director creativo | Sander Volleman |
| Director artístico | Sander Volleman |
| Director artístico | Bas Engels |
| Responsable de conceptos / redactor | Bas Engels |
| Responsable de conceptos / redactor | Sander Volleman |
| Diseñador | Sophia Strydom |
| Productor de la agencia | Quintin Baker |
| Productora | Vidiboko |
| Productora | JC Decaux |
| Realizador | Niels de Kuiper |
| Fotógrafo | Pieter Colombijn |
| Fotógrafo | Wouter Koomen |
| Fotógrafo | Mink Pinster |
| Fotógrafo | Danny Verduyn Lunel |
| Montador | Frits-Jan Smit |
| Sonido | Amp. Amsterdam |
| Música | Darius Dante |
| Ingeniero técnico | Robert Slot |
| Ingeniero técnico | Gert-Jan Brookman |
| Ingeniero técnico | Roderick Prince |
| Responsable de cuentas de agencia | Jeroen Otten |
| Responsable de cuentas de agencia | Joost Rombout |
| Responsable de cuentas de agencia | Marco Kicken |
| Responsable de cuentas de agencia | Liselotte Staal |
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