| Título | Materna - tips for moms to be |
| Agencia | J. Walter Thompson Israel |
| Campaña | TIPS FOR MOMS TO BE |
| Anunciante | Materna |
| Marca | Materna |
| Fecha de primera difusión/publicación | 2015 / 5 |
| Sector Empresarial | Comida de bebé |
| Sinopsis | Materna is the leading brand for baby food in israel. Materna's new bilboard integrates a huge digital screen inside a sign. the screen connects directly to the brand facebook page where mothers can give their best first tips for moms to be. the tip can also be sent directly by sms. |
| Medio | Interactive Outdoor Experience |
| Duración | |
| Director creativo | Assaf Katz |
| deputy ceo | Yahav Draizin |
| Chief Executive Officer (CEO) | Yoram Dembinsky |
| Responsable de conceptos / redactor | Noam Krauza |
| vp stategy | Shmulik Kitainik |