Suelen Mariano
Director de proyectos at Saigon Filmes
São Paulo, Brasil
TítuloWarboard
Agencia
Campaña Warboard
Anunciante Estadao
Marca Estadao
Fecha de primera difusión/publicación 2018 / 4
Sector Empresarial Periódicos, revistas, libros
Sinopsis Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time.
Medio Case Study
Duración
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Executive Account Director
Director de cuentas
Responsable de cuentas de agencia
Executive Account Director
Director de proyectos
Creative technologist
Strategy/Planning
Strategy Director
Data Strategy Analyst

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