Corona - "Sunset O'Clock"

DAVID

DAVID Bogota, Colombia

1161

Marca: Corona
País: Colombia

Anunciante: Constellation Brands, Inc.

Título	Sunset O'Clock
Agencia	DAVID
Campaña	Sunset O'Clock
Anunciante	Constellation Brands, Inc.
Marca	Corona
Fecha de primera difusión/publicación	2023 / 12
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets How does it work? It's easy and simple. The time printed on each Corona bottle becomes the “golden ticket” to exclusive rewards. The closer the production time is to the actual sunset time, the greater the reward. To claim rewards, simply take a photo of the time imprinted on the beer bottle and send it via direct message to Corona's social media. It's that easy! . Sunset O’Clock helps Corona consumers improve their sunset-watching experience with an opportunity to redeem exclusiverewards.
Medio	Televisión
Duración	58 seconds
Director de publicidad	Abi Findlay
Brand	Alejandra Corona
Responsable de la creación	Carlos Camacho
Responsable de conceptos / redactor	Jonathan Rodriguez
Agency	DAVID Bogotá
Responsable de la creación	Pancho Cassis
Chief Operating Officer (COO)	Sylvia Panico
Managing Director	Juan-Pablo García
Director artístico	Izmael Crespo
Director artístico	Julián Olivares
Director artístico	Roger Gonzales
Business Director	Hanna Borresen
Head of Strategy	Carmen De Ureña
Public Relations	Sandra Azedo
Communications Director	Miguel Merino
Marketing Director	Joao Pedro Gentil Zattar
Brand Marketing Director	Juanita León
Business Growth Director	Juan José Muñoz