Tramontina - "Meat Signature Maker "

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

15175

Marca: Tramontina
País: Brasil

Anunciante: Tramontina

Título	Meat Signature Maker
Agencia	J. Walter Thompson Brazil
Campaña	Meat Signature Maker
Anunciante	Tramontina
Marca	Tramontina
Fecha de primera difusión/publicación	2015 / 4
Sector Empresarial	Vajilla, cubertería, utensilios de cocina
Sinopsis	Tramontina loves barbecues and offers thousands of products to help Brazil’s barbecuers prepare their favorite dish. The brand loves a barbecue so much that it believes that good barbecues are much more than meat, coals and salt. A good barbecue is a work of art. To show consumers the brand’s devotion to the theme, J. Walter Thompson has created the Meat Signature Maker. A tool based on a simple premise: barbecues are works of art for Tramontina; hence they deserve to be signed, like any work of art. “We therefore collected the signature of Francis Mallmann and other famous barbecuers and made a special utensil for them, a skewer that allows them to sign the barbecue (or work of art) they’ve just prepared,” explains Diego Wortmann, the agency’s Creative Director.The celebrated Argentinian barbecuer was the first chef to receive a Tramontina Meat Signature Maker. Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Bouloud, Pat LaFrieda, among others, will be the next ones to receive it. “Tramontina is truly passionate about barbecues. No matter how many thousands of utensils they produce every month, they still have a twinkle in their eyes, like artisans. A customized piece especially forged for each barbecuer is a very special thing not just for the chefs, but also for the brand,” adds Ricardo John, CCO of J. Walter Thompson Brazil. Besides the greatest meat artists, consumers of the brand’s barbecue line will also be able to have their own Signature Maker, as it will soon be available as part of a special sale at T store Tramontina Rio de Janeiro. This will give a chance for amateur meat artists to get their works of art signed the way they should be.
Filosofía	Tramontina loves barbecues and offers thousands of products to help Brazil’s barbecuers prepare their favorite dish. The brand loves a barbecue so much that it believes that good barbecues are much more than meat, coals and salt. A good barbecue is a work of art. To show consumers the brand’s devotion to the theme, J. Walter Thompson has created the Meat Signature Maker. A tool based on a simple premise: barbecues are works of art for Tramontina; hence they deserve to be signed, like any work of art. “We therefore collected the signature of Francis Mallmann and other famous barbecuers and made a special utensil for them, a skewer that allows them to sign the barbecue (or work of art) they’ve just prepared,” explains Diego Wortmann, the agency’s Creative Director.The celebrated Argentinian barbecuer was the first chef to receive a Tramontina Meat Signature Maker. Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Bouloud, Pat LaFrieda, among others, will be the next ones to receive it. “Tramontina is truly passionate about barbecues. No matter how many thousands of utensils they produce every month, they still have a twinkle in their eyes, like artisans. A customized piece especially forged for each barbecuer is a very special thing not just for the chefs, but also for the brand,” adds Ricardo John, CCO of J. Walter Thompson Brazil. Besides the greatest meat artists, consumers of the brand’s barbecue line will also be able to have their own Signature Maker, as it will soon be available as part of a special sale at T store Tramontina Rio de Janeiro. This will give a chance for amateur meat artists to get their works of art signed the way they should be.
Medio	Productos de promoción
Duración	118 seconds
Responsable de la creación	Ricardo John
Supervisor de arte	Fabio Simoes
Director creativo	Diego Wortmann
Director creativo	Mariana Borga
Director creativo	Erick Rosa
Responsable de conceptos / redactor	Rodrigo Rocha
Responsable de conceptos / redactor	Fernando Duarte
Responsable de conceptos / redactor	Erick Mendonça
Responsable de conceptos / redactor	Lucas Tristão
Director artístico	Diego Vieira
Director artístico	Brunno Cortez
Director artístico	Robison Mattei