Título | Tube Strike 2 |
Agencia | MullenLowe UK |
Campaña | Tube Strike |
Anunciante | Unilever |
Marca | Sure UK |
Posted | Agosto 2015 |
Sector Empresarial | Productos de tocador |
Sinopsis | SURE LAUNCHES TACTICAL OOH CAMPAIGN FOR LONDONERS FACING THE TUBE STRIKE 8 July, London: With London facing the biggest Tube Strike it has seen over the last 10 years many Londoners will be faced with the dilemma of finding different ways to travel from A – B. Sure and DLKW Lowe thought this would be a perfect opportunity to let everyone know that, even if the Tube stops moving, they don’t have to. Safe in the knowledge that ‘However you beat the tube strike Sure keeps you fresh with every move’. The tactical campaign goes live the afternoon of 8 July running across digital 48 sheet posters around central London. |
Medio | Cartel |
Responsable de la creación | Dave Henderson |
Director ejecutivo de creación | Richard Denney |
Miembro del equipo creativo | James Miller |
Miembro del equipo creativo | Andy Long |
Planificador estratégico | Becky Taylor-Williamson |
Director creativo | Christine Jones |
Jefe de cuentas | Gareth Sheehy |
Director de cuentas | Javier Passerieu |
Diseñador | Ryan Self |
Diseñador | Elisabeth Bolzon |
Productor | Bel January |