Harrah’s Resort Southern California - "More Than a Place"

62ABOVE

62ABOVE San Diego, Estados Unidos

6725

Marca: Harrah’s Resort Southern California
País: Estados Unidos

Anunciante: Harrah's Resort

Título	More Than a Place
Agencia	62ABOVE
Campaña	More Than a Place
Anunciante	Harrah's Resort
Marca	Harrah’s Resort Southern California
Fecha de primera difusión/publicación	2020 / 1
Sector Empresarial	Hoteles y alojamiento
Filosofía	San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury. Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side.
Medio	Televisión
Duración	30 seconds
Audio	740 Sound Design & Mix
SVP & General Manager	Darrell Pilant
VP, Marketing	Beau Swanson
Director, Resort Marketing	Amber Lussier
Director creativo	Austin Lane
Productor ejecutivo	Eric E. Staley
Responsable de conceptos / redactor	Scott Johnson
Responsable de conceptos / redactor	Austin Lane
Jefe de cuentas	Sarah Lipton
Jefe de cuentas	Jen Ramirez
Assistant Account Executive	Emma Farrell
Productora	Caviar Films Los Angeles
Realizador	Benjamin Mege
Director de fotografía	Damian Acevedo
Productor	Rebecca Donaghe
Montaje	Stitch
Editorial Company Executive Producer	Mila Davis
Editorial Producer	Alex Hooker
Montador	Dan Bootzin
Audio Executive Producer	Scott Ganary
Productor de sonido	Jeff Martin
Mixer	Chris Pinkston
Assistant Mixer	Brittney Gomez
VFX / Finishing	JAMM VFX
VFX Executive Producer	Asher Edwards
VFX Producer	Ashley Greyson
VFX Creative Director	Benoit Mannequin