| Título | Action Innocence - Screens |
| Agencia |
Havas Village Geneva
|
| Campaña |
Screens
|
| Anunciante |
Action Innocence Group
|
| Marca |
Action Innocence
|
| Fecha de primera difusión/publicación |
2015 / 10
|
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado
|
| Lema | The Internet can be frightening without the support of parents. |
| Sinopsis | Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet. With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents. We have developed a concept involving protective symbols of children’s lives. Unfortunately, these « heroes » can’t give a hand to help children when they face a screen. Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet. |
| Medio |
Billboard
|
| Agency |
Havas Village Geneva
|
| Comprador de arte |
Super Production
|
| Postproducción |
Scan Graphic
|
| Empresa de creación sonora |
Shazam
|
| Media Agency |
mediatonic
|
| Agency |
Havas Worldwide Geneva
|
| Director creativo |
Gabriel Mauron
|
| Responsable de conceptos / redactor |
Thibaud Genevois
|
| Director artístico |
Pierre-Olivier Gardello
|
| Director artístico |
Simeon Brandner
|
| Planificador estratégico |
Alexis Mouthon
|
| Director de cuentas |
Delphine Saulnier
|
| Productora |
Mécanique Générale
|
