Título | Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus |
Agencia | Team One |
Campaña | Lexus Elevate |
Anunciante | Lexus |
Marca | Lexus |
Posted | Agosto 2015 |
Sector Empresarial | Automóviles |
Sinopsis | Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award |
Medio | Interactivo |
Duración | |
Talento | Christian Vande Velde |
Responsable de conceptos | Team One |
Director ejecutivo de creación | Alastair Green |
Productor ejecutivo | Sam Walsh |
Productor ejecutivo | Chris Graves |
Productor ejecutivo | Alastair Green |
Director creativo | John Dohrmann |
Productor | Tiffany Otoya |
Productor | Kristen Little |
Responsable de conceptos / redactor | Mike Rozycki |
Director artístico | Quoc Lu |
Diseñador | Lucia Matioli |
Jefe de cuentas | Jeanna Duff |
Ejecutivo de cuentas | Amy Davis |
Digital Production | UNIT9 |
Realizador | Anrick Bregman |
Productor ejecutivo | Michelle Craig |
Productor | Rory Mathieson |
Productor delegado | Alexis Celic |
Director de fotografía | Carl Burke |
VR Technician | Joff Harris |
Music & Sound Design | Plan8, Stockholm |
Montador | Joe Randall-Cutler |