Título | Heist |
Agencia | BBDO New York |
Campaña | Heist |
Anunciante | Mars, Inc. |
Marca | Snickers |
Fecha de primera difusión/publicación | 2019 |
Sector Empresarial | Barras rellenas y chocolatinas |
Filosofía | “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done. The spot ran across network and cable TV, as well as online. “Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker. |
Medio | Televisión |
Duración | |
Productora | Anonymous Content |
VFX Company | MPC NY |
Montaje | MacKenzie Cutler |
Ejecutivo de cuentas | Kirsten Flanik |
Ejecutivo de cuentas | Susannah Keller |
Ejecutivo de cuentas | Lisa Piliguian |
Ejecutivo de cuentas | Carrie White |
Ejecutivo de cuentas | Blake Maraoui |
Ejecutivo de cuentas | Danee Fields |
Planning Director | Christina Stoddard |
Planificador estratégico | Michael Schonfeld |
Worldwide Chief Creative Officer | David Lubars |
Responsable de la creación | Greg Hahn |
Director ejecutivo de creación | Gianfranco Arena |
Director ejecutivo de creación | Peter Kain |
Director creativo | Scott Mahoney |
Director creativo | Dan Oliva |
Director creativo adjunto | Austin Mankey |
Director creativo adjunto | Mike Motch |
Director artístico | Tanner Thompson |
Director of Integrated Production | David Rolfe |
Group Director Behavioral Planning | Annemarie Norris |
Group Agency Executive Producer | Amy Wertheimer |
Productor de la agencia | Samantha Addy |
Music Producer | Melissa Chester |
Senior Project Manager | Amy Orgel |
Realizador | Tim Godsall |
Productor ejecutivo | SueEllen Clair |
Productor ejecutivo | Carl Sturges |
Productor delegado | Brady Vant Hull |
Director de fotografía | Darko Suvak |
Table Top Production Company | Michael Schrom & Co. |
Tabletop Director | Michael Schrom |
VFX Creative Director | Tim Crean |
VFX Executive Producer | Camila DiBiaggi |
Editorial Executive Producer | Gina Pagano |
Montador | Ian Mackenzie |
Assistant Editor | Cooper MacLane |
Online Editor | Jimmy Hayhow |
Colorization | Company 3 |
Colorista | Tim Masick |
Mix Company | Heard City |
Mixer | Keith Reynaud |